While we’ve been providing digital marketing services for many years, we believed we needed a technology partner to advance our success. We reviewed multiple inbound marketing companies to partner with and finally determined that HubSpot was the best fit for our organization. We’ve had a great first year and are very glad we have partnered with HubSpot. They have an extremely talented team and continue to work with us to help us become more successful every day. An example of this is the 8 week Sales “Bootcamp” series I attended along with 6 other talented digital marketing agency leaders from across North America.
How many times have you invested in a marketing staff member, or an agency, where a beautiful marketing plan or campaign was created, but nothing was executed?
As of 2014, there were reported to be 118,245,702 business in the United States (www.census.gov). That total ranges from small business of 4 people, all the way up to large corporations of 500+ employees. Now here’s the problem… there is A LOT of competition for having and maintaining a competitive edge. The businesses who stand out among the rest are those with the most notable brand identity. But you are probably asking yourself “how do I create a stronger brand identity?”
The world we all live in today is faster and more competitive than any before it. Customers are demanding more from suppliers in terms of the quality, cost and availability of goods and services. With more players in the market errors and delays are more costly than ever. While this may sound like a grim scenario it also presents companies with an opportunity to stand out and grow especially in challenging environments. It is this opportunity that our material ID specialists live and breathe every single day, working with their customers to increase efficiency, quality and productivity and ultimately protect and grow the bottom line.