Monday at 8:50AM: the phone rings. Sally Johnson, the Marketing Manager, picks up the phone and it’s Sally’s boss, Susan Stevens, the VP of Marketing. Susan informs Sally that she needs to collect all pertinent product information to be sent to their largest customer, Ace Distribution, by noon tomorrow. John Johnson, the VP of Sales had just emailed Susan with this request (he had known about it for 3-4 days but forgot to tell Susan until last week).
Prograde is extremely excited to announce the launch of the NEW Prograde.com! It has been a long, yet extremely educational journey into our business, our clients’ interpretation of what we do, as well as fully understanding our clients’ needs. This knowledge, our acquisition of ViewSource, the growing number of expert services we provide, and the merging of traditional marketing with the new realities of social media and technology, all led us to acknowledge that it was time for a few changes.
Prograde is formed by 4 pillars of services that can be leveraged individually or as a whole. By focusing on each pillar, everything became clear. We are proud to introduce the 5 new Prograde brands, one for each pillar of our offerings, in addition to a fifth brand dedicated to launching programs and campaigns that harness the strength of all 4! . Please continue to read for a quick summary of each brand, and be sure to subscribe to our blog to learn more.
Simplification: the process of making something simpler or easier to do or understand.