Batman - Robin. Superman - Lois Lane. All names of superheroes that provide story lines to a “secondary, less flashy hero”. So what does this have to do with Partnership marketing? Simple. Partnership is about helping one another. It’s about one lending a helping hand, for both to succeed. In the stories of the Batman, and Superman, there is always a “secondary hero.” We often see them as the ones that are able to make quick adjustments to the plan, lending their services, and showing their loyalty to make Batman or Robin the heros they are to us today.
From the famous words of Rihanna, “Shine bright like a diamond, find light in the beautiful sea, and choose to be happy”. Customers want, what makes them the most happy. Working on difficult projects, streamlining communication, go-to-market strategizing, building brand reputations, supporting lead management, analysis, and marketing communications is something that doesn’t make them happy. Why? Because, it’s something that doesn’t come natural.
It's the end of your day, and your client is looking for an answer still.
Convincing your team and customers that they are any less important than your time at home, just isn’t feasible these days. Business partnerships are so much more and so is the workload. Your company and customer growth becomes personal. It’s not just a one man order placement, it’s a team effort. But finding the team to help, isn’t always easy.
It was back in 2005 when Snapple tried to surpass the Guinness World Record for the largest popsicle. The 17 ½ ton popsicle was set up in Manhattan, frozen and publicly visible in Union Square until...it began to melt.