Owning your own business in today’s market, let alone marketing one is extremely tough. The ever-changing technology, the constant moving pieces and the social media marketing change so rapidly that you find yourself not being able to keep up. You hire a summer intern, and the occasional family member to help you out. But most of the time, it falls on your shoulders to make sure you’re “current” with the market and bringing in the new customers.
Batman - Robin. Superman - Lois Lane. All names of superheroes that provide story lines to a “secondary, less flashy hero”. So what does this have to do with Partnership marketing? Simple. Partnership is about helping one another. It’s about one lending a helping hand, for both to succeed. In the stories of the Batman, and Superman, there is always a “secondary hero.” We often see them as the ones that are able to make quick adjustments to the plan, lending their services, and showing their loyalty to make Batman or Robin the heros they are to us today.
From the famous words of Rihanna, “Shine bright like a diamond, find light in the beautiful sea, and choose to be happy”. Customers want, what makes them the most happy. Working on difficult projects, streamlining communication, go-to-market strategizing, building brand reputations, supporting lead management, analysis, and marketing communications is something that doesn’t make them happy. Why? Because, it’s something that doesn’t come natural.
It's the end of your day, and your client is looking for an answer still.
Convincing your team and customers that they are any less important than your time at home, just isn’t feasible these days. Business partnerships are so much more and so is the workload. Your company and customer growth becomes personal. It’s not just a one man order placement, it’s a team effort. But finding the team to help, isn’t always easy.