Losing Control of Your Marketing Message

Are you in charge of building the brand identity and marketing message for your company? Are you constantly facing the challenges of brand inconsistency, at no fault of your own? If you answered yes to either of these questions than we're sure you can relate to the following story.  

In EDGE, Promotional Products, Print Marketing

Do Promotional Products Still Work? The Research Says Yes.

With so many ways to market your products and / or services in 2017, it's easy to forget more traditional marketing methods such as promotional products. Even if you haven't, you may be wondering if they are still effective. In short, yes they are!

In EDGE, Promotional Products

The 8 Letter Word That Makes Your Heart Race . . . BRANDING

We all know how important branding is, it’s more than just a logo, tagline, or colors. It’s EVERYTHING associated with your company! It’s the feeling someone gets, or the words they think, when they see your brand.

Do they know your brand? Have they had a positive experience with your brand? Do they trust your brand?

Take a moment to look at these company names and mentally make note of what comes to your mind. Do you instantly think of their logo and colors? Do you automatically know who they are or what they do? Do you have positive thoughts? Does it spark "feel good" memories?

In EDGE, Promotional Products

The Power of Marketing Personalization

THE POWER OF MARKETING PERSONALIZATION

In today’s technological world we are constantly surrounded by personalized marketing. From email messages scripted to match your interests (even your name), to your favorite shopping site were you are greeted with personalized recommendations (anyone ever shop Amazon?). Even your phone identifies where you are and presents you with reviews, recommendations, or even deals made just for you!

In EDGE, Promotional Products, Print Marketing

5 WAYS TO UTILIZE PROMO PRODUCTS

5 WAYS TO UTILIZE PROMO PRODUCTS

Promotional Product are a great tool to add to your business and sales strategy. However, what do you do with all of the pens, stress balls, and phone wallets you bought. Let’s take a look at 5 ways to utilize your promo products.

  1. TRADE SHOWS AND CONVENTIONS

    Trade shows and conventions are flat out hectic. You meet more people than a freshman moving into college! Do you really think anyone is going to remember you when they leave? Probably not.

In EDGE, Promotional Products

2017 Top Technological Promo Products

Is 2017 the year that the top technological promo products begin to remind us of the Jetsons?

Back in the days of The Jetsons, the show constantly introduced new and far out technology. However, nearly 55 years later, some of the gadgets the family of the future used have actually became a reality. Some of those gadgets include, holograms, jet packs  and smart watches.

In Promotional Products