Take a moment to look at these company names and mentally make note of what comes to your mind. Do you instantly think of their logo and colors? Do you automatically know who they are or what they do? Do you have positive thoughts? Does it spark "feel good" memories?
In today’s technological world we are constantly surrounded by personalized marketing. From email messages scripted to match your interests (even your name), to your favorite shopping site were you are greeted with personalized recommendations (anyone ever shop Amazon?). Even your phone identifies where you are and presents you with reviews, recommendations, or even deals made just for you!
Trade shows and conventions are flat out hectic. You meet more people than a freshman moving into college! Do you really think anyone is going to remember you when they leave? Probably not.
Back in the days of The Jetsons, the show constantly introduced new and far out technology. However, nearly 55 years later, some of the gadgets the family of the future used have actually
As of 2014, there were reported to be 118,245,702 business in the United States (www.census.gov). That total ranges from small business of 4 people, all the way up to large corporations of 500+ employees. Now here’s the problem… there is A LOT of competition for having and maintaining a competitive edge. The businesses who stand out among the rest are those with the most notable brand identity. But you are probably asking yourself “how do I create a stronger brand identity?”