ARE YOU HITTING YOUR MARKETING GOALS?
If you are reading this, than chances are you at least have Marketing Goals. Yay! Give yourself a huge pat on the back because you are significantly ahead of most. Everyone knows that launching a successful marketing campaign requires setting goals, yet many of us fail to do so. Not only is it important to have goals, it’s just as critical to have the right kind of goals. That is where the SMART marketing goal formula comes into play.
If you missed our previous blog on setting SMART Marketing Goals, be sure to jump over and read that first (just don’t forget to come back here)!
Now that we’re all on the same page with our SMART goals in hand, it’s time to talk about reaching them! This requires a plan, a marketing plan if you want to be specific. While we could write an entire series of blog posts on developing a solid marketing plan, that’s not our focus today. However, it is a critical part of reaching those goals (I know, we’re stating the obvious here, but it is true).
Here are a few things to ask yourself regarding your current Marketing Plan:
- Do I have a plan? Have I documented the plan and developed a years worth of deliverables to support the plan?
- Have I audited the content and marketing materials I already have to see what can be repurposed for our new campaigns? (There’s no point in always re-inventing the wheel, save time and money by bringing back what works in a new and fresh way.)
- Have I evaluated the resources required to execute the plan and made sure it is all attainable?
- Does my plan match our overall business goals?
- Does our plan have the potential to support our desired marketing goals?
The final required action in confirming the success or failure of your marketing goals is to make sure you are tracking and evaluating each goal. I’ve seen so many companies spend time establishing amazing goals, and never looking at them again. The boss gets on a kick because he read some article and everyone scrambles to deliver the most beautifully presented Marketing Goals presentation. Once the presentation is over, everyone goes back to their daily tasks and they’re never spoken of again. Don’t let this be you! Schedule the presentation for reviewing your quarterly goals as you’re scheduling the goal presentation! This will not only force you to review and evaluate your progress, it will also give you a gentle push to forge full steam ahead in executing the overall marketing plan.